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About
Designing complex products for a more intent-driven future.
Hi there, I’m Sara, a product designer working across UX strategy, interface design, AI-driven products, and design systems.
I design products where complexity needs to feel simple.
Over the past five years, my work has moved through fintech, aviation, AI marketing, education, and physical-digital experiences. I’ve designed in-flight entertainment systems, AI-assisted platforms, financial product flows, research-backed prototypes, and scalable design systems.
What connects all of it is my interest in complex products. I like working on systems where different users, contexts, decisions, and constraints overlap. The kind of product where design is not just about making screens look clean, but about making the logic feel understandable.
A new direction for UX and UI
Lately, I’ve been thinking about how UX and UI are changing in the AI era. For a long time, digital products expected people to adapt to the interface. Click here, search there, open this menu, fill out that form. But AI is changing that relationship. Users are starting to expect products to understand what they mean, not just what they tap.
That shift is shaping my design approach, I’m interested in intent-driven experiences, where users can express what they need and the product helps turn that intention into action. Sometimes through a prompt, sometimes through a smarter flow. and sometimes by removing unnecessary UI because the system already understands the context.
I still care deeply about hierarchy, usability, and visual craft. But I don’t think the future of design is just better-looking screens. I think it is clearer systems, more intelligent interactions, and products that feel less like tools people have to operate, and more like environments that understand how to help.
My goal is to design products that feel calm, useful, and alive.
